Most men often feel pressured by society to fit the stereotype of the strong and aggressive man who ignores aspects of personal care, such as mental health and emotional vulnerability.
Over the past few years, several man-centered brands have tried to rectify these stereotypes and eliminate hyper masculinity through the promotion of their campaigns by encouraging them to adopt personal care and self-confidence in all aspects of the lifetime.
Personal care is everything you do so that the mind, body and soul feel good and are in balance. Put the right food in your diet, wash your face to prevent acne, exercise, sleep well, take therapy to have mental health.
Personal care is no longer exclusive to women. Now more than ever, it is important that men take over this fact to ensure that they are acting, living and prospering as best they can in all areas of their lives.
The world has already forgotten about the 'metrosexuals', that label that was used in the late 90's to talk about the men who began to spend their attention and money on fashion. Two decades later, worrying about skin care, wearing makeup or dressing well is something that is becoming normal around the world.
Although there is still stigma about male personal care, the fact of wanting to be physically attractive is no longer associated with homosexuality.
We are discovering this new model of masculinity towards a less macho and homophobic role.
Men are not only buying bath gels and shaving creams. Makeup is also being incorporated into its morning regimen to combat the most common skin problems such as acne, redness, dark circles or eyebrows and sparse beards.
While sales of grooming products for men are still very dominated by more traditional categories, such as fragrances, deodorants and shaving products, men in Latin America are increasing their consumption of cosmetic products.
The regional challenge lies in breaking stereotypes and getting men to gradually experiment with multi functional products as a first step to explore their vanity and their ability to project that image in the world around them.
In these modern times, men look in the mirror and wonder if they might look fresh or younger. Personal grooming is now seen as a vital part in the reconstruction of our image, and as we enter the second decade of the 21st century, more and more men are realizing the value of wearing a healthy face.
Ten years ago, most alpha males believed that shampoo and soap was all that was needed to attract a partner. But what's wrong with wanting to be a softer and fresher version of ourselves? Isn't it the ultimate goal to be happy and comfortable in our own skin?
Leaving aside the possibility of using a mustache and beard, the skin itself could radiate health and vitality. The key to this is to use quality products that meet the specific needs of male skin as the English brand MMUK MAN has done for almost 10 years with a very wide variety of cosmetics that will help you regain confidence in yourself.
Today, thanks to the taboos about masculinity that have brought down celebrities and influences, makeup for men seeks to break through and aims to become a trend imminently. Are you ready?